Incredify vs Credly
Credly pioneered the digital badge. Incredify built what comes next — Open Badges 3.0, did:web verification, and transparent pricing with no sales call required.
Credly built the category, and its earner wallet and badge marketplace are why most enterprises know it. That reach comes with friction: pricing is quote-only behind a sales conversation, contracts run annually, and earners must create a Credly account to claim and share what they earned. Incredify takes the opposite posture. You sign up, see flat published pricing, and issue your first badge the same day. Every credential is an Ed25519-signed Open Badges 3.0 VC-JWT that verifies against your own did:web document, and recipients claim from a public link — no account, no app, no marketplace lock-in.
Paid plans from
Incredify
$23/mo (annual)
Credly
Quote only
Open Badges version
Incredify
OB 3.0 + W3C VC
Credly
OB 2.0 / 3.0
Earner accounts
Incredify
Not required
Credly
Required
About Credly
Credly is the dominant enterprise digital badging platform, known for its earner wallet and large badge marketplace — but it requires sales-led purchasing, mandatory earner accounts, and has no public pricing.
Feature comparison
Highlighted rows are where Incredify has a clear advantage.
| Feature | Incredify | Credly |
|---|---|---|
| Free tier | 100 badges/yr | ✕ |
| Self-serve signup & purchase | ✕ | |
| Transparent public pricing | ✕ | |
| Monthly billing available | Annual contracts | |
| No setup or onboarding fees | Setup fee reported | |
| Open Badges 3.0 / W3C VC | Uncertain | |
| Decentralized verification (did:web) | ✕ | |
| Earners need no account | Account required | |
| Built-in badge designer | Image upload only | |
| Pathway / stackable credentials | ||
| No per-badge or per-recipient fees | ✕ | |
| Full features on every paid tier | Tier-gated |
Based on publicly available information as of June 2026. Competitor details subject to change.
Why teams switch from Credly to Incredify
- 1
No sales call, no quote, no waiting — sign up and issue your first badge in under an hour.
- 2
Incredify doesn't require earners to create accounts or install apps to claim and share their credentials.
- 3
Every badge is cryptographically signed and verifiable against a public did:web document — no third-party wallet needed.
- 4
Flat monthly plans with no per-badge fees mean your costs stay predictable as you scale.
- 5
A built-in canvas designer lets you design professional badges in-browser without needing Illustrator.
Ready to try Incredify?
Free plan, no credit card. Issue your first badge in under an hour.
Start free todayFrequently asked questions
- Can earners still share badges to LinkedIn without a Credly account?
- With Incredify, yes — every badge claim page includes a one-click LinkedIn 'Add to Profile' deep link that works without any earner account or app. Credly requires earners to claim credentials through the Credly platform and create an account to share them.
- Does Incredify have a badge marketplace like Credly?
- Incredify focuses on the issuer side — badge creation, issuance, and cryptographic verification. There is no earner marketplace, which is a deliberate choice: earners share directly from their claim page to LinkedIn, a portfolio, or anywhere that accepts URLs.
- How does Incredify pricing compare to Credly?
- Credly does not publish pricing and requires a sales conversation. Incredify starts at $23/month (billed annually) or $29/month. The Free plan covers up to 100 badges per year at no cost — no credit card required.
- Does Incredify support Open Badges 3.0?
- Yes. Incredify was built on Open Badges 3.0 and W3C Verifiable Credentials from day one. Every badge is an Ed25519-signed VC-JWT, verifiable via the issuer's public did:web document — no proprietary verification service required.
- What happens to earner credentials if we switch away from Incredify?
- All credentials issued through Incredify are self-contained signed JWTs. The verification endpoint and did:web document are standard and public. If you ever move platforms, existing credentials remain cryptographically valid.
Compare Incredify with other platforms