What you get from Credly, and what it costs to find out
Pearson announced it was acquiring Credly on 31 January 2022, and said Credly then served more than 2,000 organisations with 50 million credentials issued.
Credly lists these strengths on its own pages:
- Occupation Insights, which is labor-market data.
- An earner network and profile.
- Skills suggestions and analytics.
- LMS integrations and a REST API.
- Mobile apps.
Its higher-education page stresses students showing employers their skills, and exposure for the institution's brand.
On price, Credly publishes none. Its higher-education page says: “Talk to a sales representative to get a custom quote.” Its FAQ says: “Schedule a demo with our team, and we can discuss and agree on the best plan.” Contract length, minimums, setup fees and per-earner pricing are not published. We found no self-serve signup, free tier, or trial on its public pages.
That means you cannot compare a number before you talk to Credly. Incredify's prices are on the pricing page, so you can check them before you write to us.
Sources: Credly higher education, Credly FAQ, Credly product features, Pearson announcement. Checked November 2026.
Incredify and Credly side by side
“Not published” means we could not find the answer on Credly's public pages. It does not mean the answer is no.
| Incredify | Credly | |
|---|---|---|
| Published prices | Yes, on the pricing page | Not published. Custom quote from a sales representative |
| Free tier or self-serve signup | Yes: 100 badges a year, sign up at /login | We found no self-serve signup, free tier, or trial on its public pages |
| Setup fee, minimums, contract length | No setup fee. Monthly or yearly billing | Not published |
| Per-earner pricing | None. No per-badge fees | Not published |
| Pay by invoice | Annual plans, via the contact page | Not published |
| Open Badges 3.0 | Yes, self-declared conformance | Yes. Listed as 1EdTech certified (Open Badges 3.0 and 2.0 Issuer, 2026-01-27) |
| Recipient account needed to receive a badge | No | Yes. Credly's FAQ says earners must have their own accounts |
| Verification without an account | Yes | Yes |
| Earner network and profile | None. Public badge page and Add to LinkedIn | Yes (earner network and profile) |
| Labor-market insights | None | Yes (Occupation Insights) |
| Skills suggestions and analytics | Reporting with CSV export | Yes |
| LMS integrations | None | Yes |
| API | Enterprise plan only | Yes, a REST API |
| Mobile apps | None | Yes |
| Company | A very small company | Part of Pearson (acquisition announced 31 January 2022) |
| SOC 2, penetration test, HECVAT | None completed | Not covered here. Ask Credly |
Credly facts as published by Credly, Pearson and 1EdTech, checked November 2026. See Sources below.
When Credly is the better choice
Pick Credly, or at least get its quote, if any of these are true:
- You want your earners inside a large network, with a profile employers already use. Incredify has no earner network, wallet or backpack.
- You want labor-market data tied to your credentials. Incredify has no labor-market insights.
- You need your LMS to issue badges automatically. Incredify has no Canvas LTI integration or LMS plug-in.
- Your procurement requires 1EdTech certification. Credly is listed as certified. Incredify is not certified; its Open Badges 3.0 conformance is self-declared.
- Your security review needs SOC 2, a penetration test or a completed HECVAT. Incredify has none of these. See the security page for the current state.
- You want a large, established vendor. Pearson announced it was acquiring Credly in 2022 and said Credly then served more than 2,000 organisations. Incredify is a very small company.
- You need single sign-on soon. Incredify's SSO is configured per organization and has not yet been run against a live institutional identity provider.
- You expect a phone call, a demo or account management. Incredify supports customers by email only.
Read the security page before you decide. It lists what we have and have not done.
When Incredify is enough
Incredify is likely enough if you run a handful of programs and mainly need to issue good-looking, verifiable badges without a procurement cycle.
What you get
- Open Badges 3.0 credentials as W3C Verifiable Credentials, signed with Ed25519 and tied to your organization by did:web.
- Recipients need no account. Each badge has a public page with Add to LinkedIn.
- A badge designer in the browser, or upload your own square PNG.
- Issue to one person, several addresses, or a class list by CSV.
- Pathways, and reporting with CSV export.
- Published prices, no per-badge fees, no setup fee.
A good fit when
- You can start today on a free plan and judge the result yourself.
- A department or program has its own budget and no need for a long contract.
- Your recipients should not have to create an account to claim a badge.
- Your review does not require certifications we do not hold.
New to the standard? Read what Open Badges 3.0 are.
What moving looks like
There is no importer for Credly data. You rebuild each badge by hand.
- 1Sign up free with a work email. Sign-in is a one-time code sent to your inbox. Set up your organization and you start on the Free plan.
- 2Recreate each badge. Upload your existing artwork (it must be a square PNG) or redesign it in the browser designer, then re-enter the name, description, and criteria.
- 3Decide about past earners. If you want them on Incredify, upload a CSV of your own records. The bulk tab has a downloadable template with the exact column headers. Past earners receive new badges with new issue dates.
- 4Invite colleagues. Add staff by email and choose a role. Use sub-organizations to separate departments or programs.
Badges you already issued through Credly are Credly's to keep serving. We make no claim about what happens to them if you end your contract. Ask Credly before you change anything.
The help docs cover each step.
What Incredify costs
| Plan | Price | Badges issued | Includes |
|---|---|---|---|
| Free | $0 | 100 badges / year | Every feature except API and SSO |
| Starter | $29/mo or $276/yr | 2,500 badges / year | Every feature except API and SSO |
| Pro | $79/mo or $756/yr | 15,000 badges / year | Every feature except API and SSO |
| Enterprise | $249/mo or $2,388/yr | Unlimited | Adds API access and SSO |
No per-badge fees and no setup fee. Annual plans can be paid by invoice. Ask through the contact page, or see the full pricing page.
Frequently asked questions
- Is Incredify 1EdTech certified?
- No. Incredify issues credentials in the Open Badges 3.0 format, but its conformance is self-declared and has not been certified by 1EdTech. Credly (by Pearson) is listed in 1EdTech's certified-products directory as an Open Badges 3.0 Issuer and an Open Badges 2.0 Issuer, certified 2026-01-27. If certification is a purchasing requirement, that is a point for Credly.
- Do recipients need an account?
- Not on Incredify. Each badge has its own public page where the recipient can view it and use Add to LinkedIn, and anyone can verify it without an account. Incredify has no earner wallet or backpack. Credly's FAQ says it requires earners to have their own accounts, though anyone can verify a Credly badge without one.
- Can we pay by invoice?
- Yes, for annual plans. Ask through the contact page and say it is for an invoice or quote. Incredify has no sales call or demo process, so please put what you need in the message.
- Can I import Credly badges into Incredify?
- No. There is no importer. You recreate each badge by hand and, if you want past earners on Incredify, upload a CSV of your own records. Badges already issued through Credly are Credly's to keep serving, and we make no claim about what happens to them. Ask Credly before you leave.
- What does Credly cost?
- Credly does not publish prices. Its higher-education page says to talk to a sales representative for a custom quote. Contract length, minimums, setup fees and per-earner pricing are not published, so we cannot tell you what they are.
- Is Incredify really free?
- The Free plan includes 100 badges issued per year and every feature except API access and SSO. There are no per-badge fees and no setup fee. Paid plans start at $29 a month, with prices published on the pricing page.
- Does Incredify work inside our LMS?
- No. Incredify has no Canvas LTI integration or other LMS plug-in. You issue by hand, by CSV class list, or, on the Enterprise plan, through the API. Recipients get an email and a public badge page, so nothing is needed inside the LMS for them to receive a badge.
Sources
Credly facts on this page were checked in November 2026 against these pages.
- Credly, higher education solutions: custom quote, student and brand emphasis.
- Credly, frequently asked questions: demo and plan wording, earner accounts.
- Credly, product features: Occupation Insights, skills, analytics, integrations, API, mobile.
- Pearson, acquisition announcement: 31 January 2022, more than 2,000 organisations, 50 million credentials.
- 1EdTech, Credly by Pearson certification listing: Open Badges 3.0 and 2.0 Issuer, certified 2026-01-27.
Spotted something out of date? Tell us through the contact page.